UHD 4K Smart TV AU7000 Feel lifelike shade of color as intended in powerful 4KCrystal Processor 4KPowerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.Smooth motion for a clear pictureMotion XceleratorExperience clear picture and performance because it automatically estimates and compensates frames for the source of contents.Fine tuned color for a vibrant, lifelike picturePurColorPurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.Look at the world from a different yet outstanding view, enjoy the new Samsung 43AU7000 Flat Smart 4K UHD TV Series 7 with its 43 inch boundless screen, with its own features and characteristics you can see all the fine details and dive in your favorite series and movies. Samsung smart TV comes with an Ultra HD chip processor that offers a high quality picture with high contrast ratio. The new Samsung 4K TV features a new PurColor technology that works on producing the fine details of the picture. This Samsung smart TV is known for its flat screen design that grantee a nice elegant look. This Samsung Ultra HD TV can be easily connected to any Alexa device which makes your life easy and simple.